A SMARTER LAPTOP TOTE
LO & SONS

LO & SONS   NEW YORK, NEW YORK

More than Meets the Eye

Lo & Son bags are sort of magical. They look like any respectable stylish handbags at first glance. That is until you notice the extra zippers to fit over handles of a rolling luggage and the crazy organized interiors that can out pack any packrat. Lo & Son bags are design to travel. Comfortably. Being voracious travelers, we have been long time fans. When we were asked to help design the campaign for Lo & Son's newest bag, the Seville, we jumped at the chance.

  • Brand Strategy
  • Photo Art Direction
  • Video Storyboarding
  • Video Art Direction
  • How-to Booklet
  • Digital Campaign

ANNA FROM @INHONOROFDESIGN

You know when you find a dreamy bag and you just cannot decide on what color you will use the most? 

seville_lineupseville_lineup

Style, meet Function

The Seville features a swappable function that allows one to change the shell of the bag easily. We coinphrased it "Shell +". Together with Derek Lo, the thoughtful and inventive founder, we produced a packing and product video to highlight and explain Shell +.  We also art directed product photo shoots, created an instructional hangtag booklet and designed an overview page for the retail site. The Seville has since evolved and gained many more color ways and a 13" sister. We are proud to have been part of it's journey.

Booklet-allview-GrayX2Booklet-allview-GrayX2
iPad-TwinScreens-2XiPad-TwinScreens-2X

Like what you see?

Let's work together

[unex_ce_button id="content_4nm7v6gb4" button_text_color="#000000" button_font="bold" button_font_size="14px" button_width="auto" button_alignment="center" button_text_spacing="2px" button_bg_color="" button_padding="10px 60px 10px 60px" button_border_width="1px" button_border_color="#000000" button_border_radius="0px" button_text_hover_color="#ffffff" button_text_spacing_hover="2px" button_bg_hover_color="#000000" button_border_hover_color="#000000" button_link="contact/" button_link_type="url" button_link_target="_blank" has_container="1" in_column=""]GET STARTED[/ce_button]